Originella Original was established in 2010 as a lifestyle brand based in Vallentuna, in the north part of Stockholm, Sweden. Here you find eye catching home interior design accessories all made of art and design by owner Pia Bergvall Lundén. Except from being a talented artist, designer and entrepreneur, Pia has a long business background with a solid knowledge about export handling and international affairs.
The brand Originella Original® are loved by many across the globe.
We have distributors in South Korea, USA and Japan and retailers in Sweden and also a few independent stores in europe.
Pia is constantly moving forward and this year, 2020 she started creating patterns designs, something she feels passionate about and wants to do more of, for Originella Original brand, and also in collabortions with other brands.
I like to keep things simple and full of expression. I work with clear and bright colours. If I can make people happy with my art, I have succeeded. I paint with lots of emotions involved, always with music in my ears and always with a cup of coffee beside me. When I create, I work from my home studio from where I can see the wonderful little forest behind our house, filled with wildlife. I often go there with our dog, Balder, our black labrador to get inspiration.