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Design by Pia Bergvall Lundén – Originella Original®

Swedish trademark since 2010

Important Information for Our Retail Partners

We are pleased to announce a new collaboration agreement with Citronelles Agenturer, effective from autumn 2025, covering a selected range of our trays.

FORMEX aug 26-28th

Welcome to Citronelles’ booth in Hall A, stand A06:19!
In addition to Citronelles’ other brands, you will now also find my Originella Original® collection on display.

We look forward to welcoming you!

Pibelu Art

This is where I create art and visual materials—both my independent artwork and pieces for my own and others’ brands. www.pibelu.se

Pia Bergvall Lundén - Visual artist

Pia – Visual Artist

My art exists in the borderland between fantasy and reality. My distinctive and immediately recognizable style is characterized by soft brushstrokes, vibrant warm colors, and a sense of the mystique of imagination. Through my gentle brushwork and warm color palette, I have reached an international audience, bringing joy to homes around the world.

Member of the Swedish Artists’ Association


Pia – Illustrator

I delight in creating images that whisper small stories—often imbued with magic, subtle symbolism, and joy. My illustrations seek to convey warmth and playfulness, inviting viewers to step into a world that is at once dreamlike and intimately familiar.

Each piece grows at the intersection of imagination and everyday life. Sometimes serene and poetic, sometimes playful and whimsical, they always carry a personal voice. My hope is that these images spark curiosity, inspire stories, and leave a lingering spark in the hearts of those who encounter them.

Member of the Artists’ Association Svenska tecknare

Pia – Pattern designer

Timeless Patterns with Soul and Stories

As a pattern designer, I see every surface as a canvas for storytelling. My designs are filled with imaginative flowers, flowing organic leaves, playful figures, and poetic details—always rendered in a warm color palette that conveys a sense of closeness.

These patterns are versatile, gracing everything from wallpaper and textiles to trays and home accessories. But they do more than decorate—they evoke moods, awaken memories, and speak to the emotions of those who encounter them.