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About Pia

About me, Pia

I am Pia Bergvall Lundén, a completely self tought artist, illustrator and pattern designer. I have my own brand with the same name as my company, Originella Original®.
I live and work in Vallentuna, north of Stockholm, in my
home studio where I have my office/showroom and warehouse.
I am a lot of everything and a little bit more. Enjoying the beauty around us, seeing and observing details in everything. My photographic memory comes in handy when I am in my creative mood.

I am a mother of three adult children and two years ago I became a grandmother for the first time. Loving it, and her to the moon and back! My husband, Ludde is my rock who always helps me when I need it and a lot of my retailers have met him on trade shows over the years.

This summer we went to Italy and France and brought back a lot of joy and inspiration.

Pia – The artist

I am a wildlife artist, painting mostly animals. I love to bring the paintings to life. I have my own signature style and it is quite easy to recognize a Pia Bergvall Lundén painting. I paint in acrylic and watercolors.

The white fox by Pia Bergvall Lundén

Pia – the illustrator

My drawing are made with pen and paper, mostly black ink. I also draw directly in my IPad, using my apple pen in a program called Procreate. It is fun, but nothing beats the real pen and paper.

Pia – Pattern designer

Creating pattern is more of a passion to me. I love to make the elements, think of a hero pattern and make collections etc. Love to combine the elements and create the layout of the pattern and see it appear in front of me. And how only a tiny bit of adjustment of an element can change the whole pattern to fulfillment. It demands a certain “eye” to work it out.

Akanthus by Pia Bergvall Lundén
Pattern Africa by Pia Bergvall Lunden
Secret garden pattern by Pia Bergvall Lundén
Careless whisper pattern by Pia Bergvall Lundén