– ORIGINELLA ORIGINAL® – Design by PIA BERGVALL LUNDÉN –

Home & lifestyle products in a mix of joyful fantasy and classical beauty

View our latest catalogue here!


Welcome to Originella Original. My name is Pia Bergvall Lundén and I am a surface- and pattern designer based in the beautiful little community Vallentuna, in the north part of Stockholm – Sweden where I work from my home studio.
My biggest passion is to create delicate patterns and placement designs and see them come to life on products.
I call myself a one-woman design agency, as I create for my own brand and for other brands too. I am known for my colorful and expressive art, my owls and cats and whimsical houses. In 2020 I added my botanical patterns to the assortment. I love to collaborate, and you are more than welcome to connect and tell me all about your ideas or projects. Big or small.


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“A room should never allow the eye to settle in one place. It should smile at you and create fantasy” – Juan Montoya

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